Jul 25 2008

How Article Marketing Works

Tag: Traffic GenerationShawn Lim @ 6:41 pm

Nowadays there are many ways for you to increase your website traffic. Recently I’ve subscribed to a few article marketing newsletters, and they show me how to build up massive traffic by using the power of articles. As you know, a website(or a blog) without traffic is nothing, especially now that there are so many competitors out there. Therefore you will have to keep on generating tons of traffic to your site, massive traffic.

Well you can also generate traffic by advertising your site, either with Google Adwords or advertise on other people’s websites. However, this is not guarantee will works and it is not free. You see, when you run advertising, all the visitors you are getting are not targeted enough. For example, if you run advertisement with Adwords, then you are going to expect visitors will understand about your website by only reading 3 lines of description? Well they might feel interesting and click to your site, and most of them will find your site is not what they’re looking for, and off they go.

So this is when the article marketing comes into play. There are two ways for article marketing to generate traffic to your site.

1. You should know that article directories are highly rank by search engines, and plan on writing your keywords perfectly, after you publish your article, you can search them in search engine. If you do this correctly, you can even get your article rank in search engine top 10. Furthermore, all the traffic you get from will be very targeted. This is because most of the time visitors will read your article first, then only visit your site if they feel they like your content. It is hard to find such targeted traffic nowadays, except through articles.

2. Another way is that, you can include an ‘about’ author box in every of the articles you’re submitting. Which also means that you can always insert your site’s link into it, and works as backlink to your site. When search engine spider crawl over, your site will get higher ranking due to the increase of backlinks. Can you imagine that if you submitted your article to 50 directories, you will gain extra 50 backlinks from those high page rank article directory website. However, this method will took a longer time, but since you’re going to increase traffic for your site anyway, why don’t you try on both the fast and slow methods, right?

In addition, the article you wrote will serve as some kind of screening, to filter off untargeted visitors to your site. Those visitors who read your article definitely are looking for or feel interesting with your topic, thats the reason they read your article. Thus, traffic that generated from article marketing are highly targeted.


Jul 23 2008

Understand Your Customers

Tag: Earn Money OnlineShawn Lim @ 9:13 pm

Often, it is what your customers have to say about your business that matters. There are a lot of online business out there, some rises up and completely conquer their niche. And some struggling just to have a foothold. Why is this so? One of the reason is because of this, “understanding of your customers“. You need to know what your customer’s needs, then only you can fulfilled it.

Let me give you some example here. If you know your customers well like this:
- You offer the right products and at the right price
- You write the right sales copy and with the right graphic
You can conquer your niche easily. But if you don’t understand your customers like this:
- Offer the wrong products and at the wrong price
- Write the sales copy that fail to capture your customers
- Not an attractive graphic, using the wrong message
What will happen then? Of course you will fail to conquer your niche. Therefore now you know how important knowing your customers can be.

So what I’m going to tell you next is that, market research is very crucial! You must learn how to do the market research correctly before you can even tap into a market. When you heard your friend told you that he wanted to run an online business, the first question to ask him is whether is he did the market research. If he told you he didn’t do the market research, then just turn him down. But if he had done the market research, sit down and listen more about the business detail.

No matter the old days brick and mortar business or the modern day online business, market research is a must! Just like playing tennis, if you don’t know the rules, there is no way you can beat the game. Starting a business without doing market research is just like going into war without having your bulletproof vest. That is why those big companies are so successful, this is because they will do the proper and complete market research before entering a new market or launching a new products.

Just because they did the market research correctly, their business can rise in a very short time. Have you notice that some of the products around you, which are not really a compulsary products, but the products still can sell. Just because they did the right market research and, their products sell. However, if their products have no values, then their sales will decrease in a very short term. Hence, market research is very important if you wanted to success in your niche. This is especially true if you want to make more money online.


Jul 22 2008

Do You Know Hotmail?

Tag: Traffic GenerationShawn Lim @ 9:30 pm

Frankly, I believe that everyone here knows about Hotmail, and most of us use Hotmail. Do you know how Hotmail was develop? The way Hotmail can become so famous and it gains its popularity so fast is just because of its creative way of marketing. The original Hotmail service was founded by Sabeer Bhatia and Jack Smith , and was one of the first webmail services on the Internet.

Hotmail’s marketing strategy is by viral marketing. Hotmail was hot because of the way it was marketed. It spread like a virus, going from zero customers to over 40 million in only three year, increasing its subscriber base more rapidly than any company in history of the world. The key to Hotmail’s phenomenal growth was the free price tag and the fact that every email contained the following tag line and an implied endorsement by the sender, “Get Your Private, Free Email at http://www.hotmail.com”

Evolution of Hotmail

The more Hotmail was used, the faster the word was spread. Hotmail was sold later to Microsoft for a reported $400 million, and it joined the MSN group of services. Not a bad return for a free product! All these ideas spread through the population like a virus. So how can you implement this idea into your website and promote it like wildfire? All you need is to be creative and an idea that works. Viral marketing proved to be one of the most powerful marketing strategy that surpasses any other if you know how to implement it, and implement it creatively.

Here is one website from Seth Godin, you can download excellent parts of them and read it for free. If you want to know more about viral marketing, then you definitely have to check out this site:

Permission Marketing - Seth Godin (www.permission.com)

Studying theories and case studies encourages you to come up with ways to create a positive epidermic of your ideas and products. I hope that this information about viral marketing can help you create an idea to promote your websites and businesses. Be creative and always think out of the box!


Jul 21 2008

3 Amazing Ways To Unstoppable Viral Traffic To Your Blog

Tag: Traffic GenerationShawn Lim @ 9:30 pm

This is an article provided by my friend, Franck Silvestre.

I was reading an interesting article on Shawn’s blog about Hotmail and Viral marketing. (Read: Do You Know Hotmail?) Viral marketing and word of mouth are the most powerful form of advertising, and you can profit from it with your blog as well.
Here are 3 ways to implement viral marketing:

1. Free viral software creation
Create free software in your niche, and send it to your subscribers. Don’t forget to tell them that they can give it to all their friends.

For example, if you are in the ‘learn Spanish niche’, you could get someone (from elance.com, guru.com…) to develop translation software… You get the picture.
Post this software to big sites like download.com
Here is an example of such software: Free Keyword Generator

2. Viral scripts
If you are on the Internet for more than one year, you probably heard about the $7 script.
It works like crazy because when people promote your product, they get 100% commission directly into their Paypal account.
Write an interesting report, and add your affiliate links (or your own products inside).
What is the viral effect?
Once people buy your low priced product, they will subscribe to your newsletter.

3. Article marketing
Article marketing is viral because other webmasters will take your articles and distribute them to their lists. They will also post them on their blogs and websites.
Your name will spread over the Internet at light speed.

4. Tell a friend script
Simple. Just add the script to your web pages, and many of your visitors will use it.
You see, viral marketing is not difficult. So take action today towards your success.

Franck Silvestre is an affiliate marketing and SEO expert. His own methods have increased traffic to his own website by more than 467%! To download his amazing report and increase your traffic and sales, visit: http://www.seoseductionsecrets.com


Jul 20 2008

Are You An Opportunity Seeker?

Tag: Earn Money OnlineShawn Lim @ 9:00 pm

“Make $1000 per week by working only 1 hour per day!”

“Go from Zero to Hero in 7 days with NO Investment!”

“This Business-In-A-Box Will Make You $50,000 This Year, Guaranteed!”

Do all these sound familiar? I’m sure you’ve seen these ads when you’re surfing the net. These kind of ads or headlines are targeting opportunity seekers. If you are searching for opportunity seeker, then you probably will click on one of these ads and buy the products they offered.

An opportunity seeker is some one who are looking for an opportunity to make more money without spending much effort. Opportunity seeker wanted to make more money in the fast way, they believe that there are some kind of ’secrets’ where you can make lots of money in a short period and without much effort. When they try out an ‘opportunity’, and it doesn’t make them any money in the first week (or month), they will usually give it up and move towards other opportunities.

What you want here is not an opportunity for you to make easy money. What you want to have is a solid business that can last long enough, a business that can makes you earn a continuous flow of income. You want a business that can grow and expand where you will able to achieve your freedom, time freedom, financial freedom, and the lifestyle you’ve always desired.

Don’t wait for opportunity, create it! Yea, this is true, don’t wait for opportunity, create it. And don’t becomes an opportunity seeker, what you want is not an opportunity, what you want is a strategy to create a solid business which can bring residual income for you.

I’ve seen a lot of people becomes opportunity seeker and they bought a lot of products which promise to make them rich in just a short period. But in the end they end up with making no money at all. When there is a potential to make money, just like the internet, it will quickly flooded with opportunity seekers. Always remember this, there is no short cut to success, this will not work anymore.


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