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Frankly, I believe that everyone here knows about Hotmail, and most of us use Hotmail. Do you know how Hotmail was develop? The way Hotmail can become so famous and it gains its popularity so fast is just because of its creative way of marketing. The original Hotmail service was founded by Sabeer Bhatia and Jack Smith , and was one of the first webmail services on the Internet.

Hotmail’s marketing strategy is by viral marketing. Hotmail was hot because of the way it was marketed. It spread like a virus, going from zero customers to over 40 million in only three year, increasing its subscriber base more rapidly than any company in history of the world. The key to Hotmail’s phenomenal growth was the free price tag and the fact that every email contained the following tag line and an implied endorsement by the sender, “Get Your Private, Free Email at http://www.hotmail.com”

The more Hotmail was used, the faster the word was spread. Hotmail was sold later to Microsoft for a reported $400 million, and it joined the MSN group of services. Not a bad return for a free product! All these ideas spread through the population like a virus. So how can you implement this idea into your website and promote it like wildfire? All you need is to be creative and an idea that works. Viral marketing proved to be one of the most powerful marketing strategy that surpasses any other if you know how to implement it, and implement it creatively.

Here is one website from Seth Godin, you can download excellent parts of them and read it for free. If you want to know more about viral marketing, then you definitely have to check out this site:

Permission Marketing - Seth Godin (www.permission.com)

Studying theories and case studies encourages you to come up with ways to create a positive epidermic of your ideas and products. I hope that this information about viral marketing can help you create an idea to promote your websites and businesses. Be creative and always think out of the box!