Nowadays, there are a lot of new marketing ideas and tools are created just to help people to create more wealth online. There are people who learn and start their online business every single day. And when they come into this online world the first time, most of them did not know what to do. There are a lot of products and ads that claim that they can make you an internet millionaire in just 1 week! This is where starters who want to earn money online will fall for the trap. Since they are looking for opportunity, and they don’t have any clues on how to start their online business, they are more likely to purchase all these ‘promising’ products.

The fact is, online business is just like every other business, it requires knowledge and hard work. There are no quick route to success in the internet. What you need if you are new to internet marketing is foundation. Many people don’t even know what is internet marketing, they don’t even know how it works, and the moment they see ads which promise to make the rich in a faster way, they will straight away fall for it.

Well, I don’t say that it is impossible to make fast money on the net. If you have a huge email list, maybe it is possible for you. Or maybe you are so lucky, you hit the right button and you can be rich in a very short time. However, you must understand this, if you become rich suddenly, you are not going to stay long with your wealth, why? Simply because you did not obtain them with your real hard work, you are just lucky, you don’t have the knowledge how to create wealth.

That is why foundation is important. You have to learn from the start if you are serious in building a rock and solid online business. Many people hate to listen to this if I say that to earn money online is going to take you at least a few months, some even years. People don’t like this, because they have set the beliefs that internet is something like a get-rich-quick scheme. If you think it this way, you are wrong.

Just like if I told you that to create a successful blog, you have to first identify your niche and interest, then set up your own domain plus hosting, next is to install WordPress blog, after that post at least 20 posts which are keyword targeted, then submit your blog to search engine and social networking sites like BlogCatalog, StumbleUpon, Digg, etc. Can you see now? It is impossible to learn all these in just one day, you need time to learn all these. And we have not even touch about monetizing your blog yet.

That is why foundation is so much important. You have to learn about internet marketing, what are the ways to earn money online, how to build a website, how to write high-conversion sales copy, how to build a profitable blog, what is affiliate marketing, how to drive traffic and many more.

Many people often underestimate the power of providing what your readers are looking for. You first need to build trust and credibility with your readers and subscribers before you can promote something to them. Many people often insert a lot of affiliate links in their content with the hope that their readers will read through their content, and most probably click through the links. And if lucky, maybe a small percentage of people will purchase and they make their sales.

However, this is not how it works if you want to be a Millionaire who earns from the net. If you want to have your readers buy what you recommend them, then you will have to give first, before you can finally receive. This is the rule of the universe, give and you shall receive. Therefore, you will have to provide them with what they are looking for. The more you give, the more you are going to receive.

Don’t worry that if you can’t make money in the beginning. You should focus in building trust and credibility with your readers and subscribers first, then only start recommending useful products or services that really can help your readers. This is just like in between all of your friends; there must be some that you like the most and you willing to help them the most. Why? Simply because they also help you a lot in from the moment you knew them. Building up relationship with your prospect is vitally important if you want to grow your business.

A business without a good relationship with their prospects or customers will not stay long. You should understand this, the more you provide quality information to your readers, the more they believe in your, they will treat like just like a friend. And when this happens, the easier you can convert them into sales because they trust you.

Put yourself in your prospects or customers shoe, are you going to buy something you recommend to yourself? I believe that you too, will buy products from publishers who do their best in giving you value. Just remember one thing, although you are making money with the internet, but the one you are dealing with are human beings.

Well you can also generate traffic by advertising your site, either with Google Adwords or advertise on other people’s websites. However, this is not guarantee will works and it is not free. You see, when you run advertising, all the visitors you are getting are not targeted enough. For example, if you run advertisement with Adwords, then you are going to expect visitors will understand about your website by only reading 3 lines of description? Well they might feel interesting and click to your site, and most of them will find your site is not what they’re looking for, and off they go.

So this is when the article marketing comes into play. There are two ways for article marketing to generate traffic to your site.

1. You should know that article directories are highly rank by search engines, and plan on writing your keywords perfectly, after you publish your article, you can search them in search engine. If you do this correctly, you can even get your article rank in search engine top 10. Furthermore, all the traffic you get from will be very targeted. This is because most of the time visitors will read your article first, then only visit your site if they feel they like your content. It is hard to find such targeted traffic nowadays, except through articles.

2. Another way is that, you can include an ‘about’ author box in every of the articles you’re submitting. Which also means that you can always insert your site’s link into it, and works as backlink to your site. When search engine spider crawl over, your site will get higher ranking due to the increase of backlinks. Can you imagine that if you submitted your article to 50 directories, you will gain extra 50 backlinks from those high page rank article directory website. However, this method will took a longer time, but since you’re going to increase traffic for your site anyway, why don’t you try on both the fast and slow methods, right?

In addition, the article you wrote will serve as some kind of screening, to filter off untargeted visitors to your site. Those visitors who read your article definitely are looking for or feel interesting with your topic, thats the reason they read your article. Thus, traffic that generated from article marketing are highly targeted.

Let me give you some example here. If you know your customers well like this:
- You offer the right products and at the right price
- You write the right sales copy and with the right graphic
You can conquer your niche easily. But if you don’t understand your customers like this:
- Offer the wrong products and at the wrong price
- Write the sales copy that fail to capture your customers
- Not an attractive graphic, using the wrong message
What will happen then? Of course you will fail to conquer your niche. Therefore now you know how important knowing your customers can be.

So what I’m going to tell you next is that, market research is very crucial! You must learn how to do the market research correctly before you can even tap into a market. When you heard your friend told you that he wanted to run an online business, the first question to ask him is whether is he did the market research. If he told you he didn’t do the market research, then just turn him down. But if he had done the market research, sit down and listen more about the business detail.

No matter the old days brick and mortar business or the modern day online business, market research is a must! Just like playing tennis, if you don’t know the rules, there is no way you can beat the game. Starting a business without doing market research is just like going into war without having your bulletproof vest. That is why those big companies are so successful, this is because they will do the proper and complete market research before entering a new market or launching a new products.

Just because they did the market research correctly, their business can rise in a very short time. Have you notice that some of the products around you, which are not really a compulsary products, but the products still can sell. Just because they did the right market research and, their products sell. However, if their products have no values, then their sales will decrease in a very short term. Hence, market research is very important if you wanted to success in your niche. This is especially true if you want to make more money online.

Hotmail’s marketing strategy is by viral marketing. Hotmail was hot because of the way it was marketed. It spread like a virus, going from zero customers to over 40 million in only three year, increasing its subscriber base more rapidly than any company in history of the world. The key to Hotmail’s phenomenal growth was the free price tag and the fact that every email contained the following tag line and an implied endorsement by the sender, “Get Your Private, Free Email at http://www.hotmail.com”

The more Hotmail was used, the faster the word was spread. Hotmail was sold later to Microsoft for a reported $400 million, and it joined the MSN group of services. Not a bad return for a free product! All these ideas spread through the population like a virus. So how can you implement this idea into your website and promote it like wildfire? All you need is to be creative and an idea that works. Viral marketing proved to be one of the most powerful marketing strategy that surpasses any other if you know how to implement it, and implement it creatively.

Here is one website from Seth Godin, you can download excellent parts of them and read it for free. If you want to know more about viral marketing, then you definitely have to check out this site:

Permission Marketing - Seth Godin (www.permission.com)

Studying theories and case studies encourages you to come up with ways to create a positive epidermic of your ideas and products. I hope that this information about viral marketing can help you create an idea to promote your websites and businesses. Be creative and always think out of the box!